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In this article, we introduce the concept of a spotlight social media post —a post that receives an unexpected burst of attention—and explore how such posts reveal salient aspects of online collective sensemaking and attention dynamics during a crisis event. Specifically, we examine the online conversation surrounding a false missile alert in Hawaii in January 2018. Through a mixed-methods analysis and visualizations, our research uncovers mechanisms that lead to rapid attention gains, such as spotlighting —when a user with existing influence confers attention by sharing others’ content with their audience. We highlight how spotlight social media posts (specifically spotlight tweets ) are distinct from other heavily shared content and that they offer insight into previously overlooked patterns in information exchange. We additionally reveal that attention dynamics may alter the social position of spotlight post authors immediately afterward (and possibly in the long term). We argue that spotlight social media posts offer a productive window for understanding online collective sensemaking, and we discuss how this can inform social media platform design and serve as a basis of future research. 

Despite increasing awareness and research about online strategic information operations, there remain gaps in our understanding, including how information operations leverage the wider information ecosystem and take shape on and across multiple social media platforms. In this paper we use mixed methods, including digital trace ethnography, to look beyond a single social media platform to the broader information ecosystem. We aim to understand how multiple social media platforms are used, in parallel and complementary ways, to achieve the strategic goals of online information operations. We focus on a specific case study: the contested online conversation surrounding Syria Civil Defense (the White Helmets), a group of first responders that assists civilians affected by the civil war within the country. Our findings reveal a network of social media platforms from which content is produced, stored, and integrated into the Twitter conversation. We highlight specific activities that sustain the strategic narratives and attempt to influence the media agenda. And we note that underpinning these efforts is the work of resilience-building: the use of alternative (non-mainstream) platforms to counter perceived threats of 'censorship' by large, established social media platforms. We end by discussing the implications on social media platform policy. 

We conducted a mixed-method, interpretative analysis of an online, cross-platform disinformation campaign targeting the White Helmets, a rescue group operating in rebel-held areas of Syria that have become the subject of a persistent effort of delegitimization. This research helps to conceptualize what a disinformation campaign is and how it works. Based on what we learned from this case study, we conclude that a comprehensive understanding of disinformation requires accounting for the spread of content across platforms and that social media platforms should increase collaboration to detect and characterize disinformation campaigns.